Volvo's New Ads Are Anti-Rich People

A new ad campaign from Arnold Worldwide positions the Volvo as the car of everyday individuals, or "real people" -- not the wealthy. Rich people are silly, the campaign implies, and they should stick to luxury brands like Mercedes (featured in the campaign's TV commercial). The commercial (below) comes with a slew of humorous print ads that poke more fun at the super-wealthy. The basic message is that if you are in "the 1%," a Volvo probably isn't for you. The campaign seems to be reaching beyon...